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2021 New Lead Generation Strategy 3.0

Updated: Mar 12, 2022

What is the best way to get leads to fill sales funnel of a company?

Is LinkedIn or Social Platform is the best in 2021?

There are some lead generation strategies to keep an eye on in 2021 :

Content marketing -

It is really hard to overestimate the importance of quality content for effective lead generation. To make this strategy work in 2021, you need to focus on creating relevant, unique, and valuable content focused on the needs and interests of your target audience.

Affiliate with Brands

Probably the easiest way to get a large number of leads fast is through partnerships with influencers or other brands in your niche. From simply exchanging guest posts to including each other in your newsletters or even organizing an event together with peer businesses, there are many options to explore.

Cold outreach

Despite being often frowned upon, outbound marketing strategies still work pretty well in B2B. The key to successful outreach is in research: you need to really know your target audience to be able to pick relevant keywords and make a compelling, and most importantly effective, strategy.

You can read more about proven tactics for effective outreach here - How can I improve my email outreach activity?

As for LinkedIn, I can say that it’s definitely a must-have tool for any B2B sales strategy, considering that this platform alone is responsible for 80% of all B2B social media leads.

Yet, there are many approaches and tactics to use it well. For example, we’re currently using LinkedIn in the following ways:

Sales prospecting - to discover relevant prospects and look up their contacts. Namely, we sort through the profiles that match our customer persona on LinkedIn Sales Navigator and find their contacts using email finders like Reply’s extension.

Here’s how this works - How to find and engage leads on LinkedIn (for free)

Sales outreach - i.e. including LinkedIn steps into our outreach sequences (sending personal messages, connecting with prospects, interacting with their content, participating in the relevant groups, etc.) Adding social touches to our campaigns has helped us increase our reply rate from 16% to 21%.

Paid ads - running targeted ad campaigns on LinkedIn - mostly text ads or feed banners.

Social selling - posting relevant and valuable content, contributing to the relevant groups and communities, engaging with other people in the relevant industry.

Hope this helps!

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